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One of the most controversial fees within the four-party card system is the interchange fee.  In the next few paragraphs we will review what interchange fees are, why they are in place and ways in which they may evolve in the future.



Card Network Fees and Interchange Flow over a Four-Party System

The figure below illustrates a typical transaction over a four-party system.

Note to Illustration: There are other fees charged by the acquirer, issuer and network that are paid on a regular basis (monthly or yearly) not included in this illustration and not discussed in this blog.

Edit (06.10.2012) - Note II to Illustration:  Interchange fees flow from the Acquirer to the Issuer through the Network, without the Network keeping any part of it.

Focusing on the fees involved in every payment card transaction:  
1)  Interchange fee:  Interchange flows from the acquiring bank to the issuing bank on purchase transactions and is entirely covered by the merchant (main element of the merchant discount fee).  Interchange is applied on a transaction-by-transaction bases and depends on many variables including the purchase amount, card type and merchant type.  

The rationale for this fee rests on the concept that the merchant (and the acquiring bank) benefits from the use of the card; meanwhile the card issuer incurs costs in making this use possible.  With interchange, the merchant, as the beneficiary of the service, compensates the issuer for the costs and expenses it incurs to generate this benefit.  

2)  Switch (or assessment) fee:  Fees paid by the acquirer and issuer to the network on each transaction.  These fees will cover the real-time authorization and the end-of-day (or batch) clearing/settlement of the transaction.

3)  Card usage fee:  In some cases consumers pay fees in card transactions to receive rewards.

4)  Merchant discount fee:  Acquirers typically quote prices to merchants based on 'interchange plus' pricing.  This means that interchange fees, along with card network switch fees, are passed through to the merchant with the acquirer's additional fees priced on top.  Interchange fees can account for over 80% of the merchant discount fee.  

Why is Interchange controversial?

Although the arguments are complex, some of the key points to consider are:

1)  Interchange are non-negotiable fees paid by the acquirer to the issuer and set by the network.  Fees will vary based on a number of factors including type and size of merchant, size of purchase and type of card (refer to the graph below).  The fact that the fees are defined and enforced by a third-party raises pricing concerns.     

2)  Once a merchant agrees to accept cards from a certain network, it will need to accept all cards (honor-all-cards rule) and cannot surcharge (no-surcharge rule).  

This means the merchant will need to cover all levels of interchange fees (i.e. fees associated with premium and standard credit cards and also signature and PIN debit cards) and will not be able to use surcharge to modify customer behavior by directing them towards cheaper (and more efficient) methods of payment. 

Edit (06/10/2012):  This rule has been softened in recent years in some states across the US and some countries across the world (such as The Netherlands and Australia).  It is interesting to note that, in most countries where the rule has changed, few merchants have taken the opportunity to apply surcharges in an attempt to influence customer behavior. It may be that customers’ expectations with regards to card usage are so ingrained that retailers fear a backslash.  For example, if faced with higher prices at a store to use, for example, a MasterCard card, will the consumer just use a different card (if he does indeed have another card)?  Will he look for it at another store?  How many impulse purchases will be lost?  There may be too many unknowns for retailers to feel comfortable with experimentation, particularly within the current economic environment.

3)   Although interchange is independent of the issuer, it is meant to help issuer costs and expenses associated with the provision of the service that are difficult to measure and that will be different for each issuer.  Examples of the costs / expenses it is meant to cover:

a.  Cost of guarantee - Payment to the merchant is guaranteed.
b.  Cost of funds - The merchant receives payment before the issuer does.
c.  Operating expenses.
d.  Marketing:  Main costs relate to reward programs.

4)   Interchange should also be in-line with the benefit the merchant receives from the use of the cards (i.e. increased number of transactions and ticket size), which is also difficult to measure.

5)   The network competition for issuance leads to rising, rather than falling, interchange prices. 
Although for a network to be successful it needs to have consumers and merchants on board, it views the consumers as the key drivers in network expansion.  For this reason, it values issuers, with their distribution capabilities, as its key customers. 
With interchange, the network’s customers (the issuing banks that decide which network to use) receive the price that the network sets.  That is, the network's customer is paid, rather than pays, for the service. 
In order to attract more issuers, the network will raise interchange fees, so that banks can develop more attractive card programs.  This will immediately increase the cost for merchants.

Next week we will cover possible policy interventions for the payment cards industry to solve the issues surrounding interchange fees.  The list of options we will discuss include actions taken and / or discussed by authorities around the world.



Sources:
1)  'Payments Systems in the U.S. - A Guide for the Payments Professional' by C. Coye Benson and Scott Loftesness.  Glenbrook Payment Essentials.
2)  'Finance and Economics Discussion Series.  Division of Research & Statistics and Monetary Affairs.  Federal Reserve Board, Washington, D.C. - Interchange Fees and Payment Card Networks:  Economics, Industry Developments, and Policy Issues' by Robin A. Prager, Mark D. Manuszak, Elizabeth K. Kiser and Ron Borzekowski.
3)  'Theory of Credit Card Networks:  A Survey of the Literature' by Sujit Chakravorti from the Federal Reserve Bank of Chicago.
4)  'Working Paper 03-10.  An Introduction to the Economics of Payment card Networks' by Robert M. Hunt from the Federal Reserve Bank of Philadelphia.
 
 
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Credit card processing is a complex business involving a large number of players, in spite of the fact that each transaction takes only a couple of seconds to process.  Below we review the key players and the process followed by a transaction under the four-party model, that is, the model used by Visa and MasterCard.  AmEx, Discover Card and Diners Club follow a three-party model.   

Key players 

1)  Buyer / Seller:  These are the two ends of the transaction.  The process will be similar whether buyer and seller interact directly at a bricks-and-mortar store, or via Internet, mobile, phone or post. 

2)  Payment gateway:  It is particularly relevant for interactions outside the retail store.  It connects the shopping cart - or similar S/W the retailer is running - with the payment processor in a safe and secure manner.  There are many different types of shopping cart S/W available, all of them with different APIs.  There are also a number of payment processors - albeit the number is much smaller - also with different APIs and connectivity requirements.  The payment gateway is the 'connector' between the store's front end and the processor.  A single gateway can offer a interface with many different shopping carts and processors, this allows the retailer to change either one without any impact on the rest of its business. 

Although this is the main purpose of the gateway, these companies often provide very relevant value-added services such as advanced fraud detection and customer information management among others. 

3)  Payment processor:  It safely and securely routes the payment transaction to the corresponding credit card network. 

From a merchant's perspective, other services that a payment processor can provide are:  fraud prevention and data security, support legislation and compliance, terminal deployment and maintenance and even full support in deployment and management of loyalty and closed-loop cards.   

Often the distinction is made between front-end processor and back-end processor.  Front-end processors have connections to various card associations and supply authorization and settlement services to the merchant banks’ merchants. Back-end processors accept settlements from front-end processors and, via The Federal Reserve Bank, move the money from the issuing bank to the merchant bank. 

4)  Credit card Interchange:  This is the credit card network run by Visa or Mastercard.  This interchange will route the payment request to the issuing bank and then liaise between the issuing and acquiring bank to settle the transaction. 

5)  Issuing bank:  The bank that issued the credit card to the buyer and that will need to authorize the transaction. 

6)  Acquiring bank:  In the setup that we depict below, it is the bank where the processor holds it merchant account, which is shared among all the merchants that do business with it.  This is the account where the funds the buyer is paying will be deposited for later collection.   

An alternative setup, which we discuss below, would be for the seller to establish a merchant account directly with the acquiring bank.  The main benefit of having the merchant account in the name of the processor instead of the retailer, is that the processor is often a large, well-known, reputable and publicly held company.  The risk the bank associates with this institution is often much lower than the risk it associates with a small retailer.  This, in turn, translates into a much smaller merchant account fee, a savings that can be passed on to the retailer. 

Process 

Please, play the movie below to review the steps involved in payment processing.


Other types of setup 

Not all players described in this process are always present.  For example:   

1)  Store directly connected to payment processor - No gateway:  The gateway is, at its core, a 'connector' between the retailer's front-end - for example, the shopping cart - and the processor.  If the retailer's front-end can connect to the processor directly and the retailer feel comfortable with this setup, it could bypass the gateway.  It is true that gateways do provide a number of important value-added services but it is also true that some of these services could be provided directly by the processor, not to mention that both processors and credit card companies have acquired gateways as of late. 

2)  Processor working directly with acquiring bank - White-labling of services:  Banks may want to act directly as payment processors for merchants but may not have the payment processing capabilities required.  In this case, an acquiring bank can partner up with a processor to white-label the services but still interact with retailers directly. 

3)  Acquiring bank performs its own payment processing:  Some of the larger banks do have payment processing capabilities in-house.  In this case, there is no processor - understood as independent third-party - involved. 

Costs associated with each step 

As one would expect, each company involved in the process is adding value and incurring costs that need to be covered, with a profit.  The fees per transaction - not including monthly, maintenance, authorization, chargebacks and other fees - will vary greatly.  For example, from a $100 transaction, the gateway, processor or interchange may only charge 10 cents while the issuing bank may charge $2 or the acquiring bank 75 cents.  All of these are sample values meant to indicate orders of magnitude.  Specific charges will vary based on company, location, setup...